Playstation VR and Oculus: VR advertising offensive for Christmas starts

Playstation VR, Oculus Quest and Oculus Rift S: Sony and Facebook are advertising VR glasses with new trailers in the run-up to Christmas. The advertising message is the same for both companies: Virtual Reality is advertised as a gaming medium that blurs the boundaries between physical and digital reality.

Sony’s brand new trailer for Playstation VR relies on the viewer’s imagination: the VR glasses themselves can be seen again and again, but scenes from real games or experiences are missing. That’s wise, because the fascination of VR content is difficult to convey through classic media anyway.

Virtual reality in Sony’s VR trailer is more than just a video game viewed through VR glasses: It enables real-life experiences that one would otherwise not have, lets aliens land on earth and gives superpowers. What is real, what is virtual, is no longer clear. That’s what the PSVR trailer wants you to believe. There are also a lot of new VR sex games releases, check it out.

Sony is planning big discounts on its VR products for Christmas. In the USA, the company offers three PSVR bundles; nothing has yet been announced for Europe. In September Sony introduced a new Megapack with the games Astro Bot, Skyrim VR, Resident Evil 7 and Everybody’s Golf. If things go well for Sony, PSVR should be able to break the 5 million barrier of sold units before the end of this year.

Oculus Quest and PC Power Rift

Facebook’s trailer for Oculus Quest and Oculus Rift S are in the same notch, true to the advertising slogan “Defying reality”. The traditional, physical reality appears as an annoying nerd, for which the cool, virtual reality takes precedence. So the advertising narrative.

  • Unlike Sony, Oculus shows excerpts from iconic VR games such as Beat Saber, Superhot VR, Vader Immortal and Echo Arena, but as Mixed Reality: the players appear with their real bodies in the VR.
  • Here, too, the boundaries between reality and play are deliberately blurred. Curious: Echo Arena for Oculus Quest has been postponed until next year and no longer appears on time for Christmas.
  • The PC-VR-glasses Oculus Rift S are also equipped with a trailer and the appendage “PC Power”.
  • Here Oculus shows rather conventional excerpts from Rift-exclusive titles like Lone Echo (Test), Asgard’s Wrath (Tests) and Stormland (Test), which will probably not be released for Oculus Quest.

However, the self-sufficient device will be available this month via USB cable as an option to a PC-VR glasses, with which you can then also play the above-mentioned PC-VR crackers, a fast game PC presupposed. More about this can be found in our infoguide Oculus Link: All info, release, price & performance. Officially no Christmas discounts for Oculus Quest and Oculus Rift S have been announced yet.